Have to write 2 page about why listening is important !

Listening is the ability to accurately receive and interpret messages in the communication process. Listening is key to all effective communication. Without the ability to listen effectively, messages are easily misunderstood.

Listening is important, it makes a huge different in real life world. Examples, like many top employers provide listening skills training for their employees. Because by listening, they can lead to better customer satisfaction, greater productivity with fewer mistakes, and increased sharing of information that in turn can lead to more creative and innovative work.

Many successful leaders and entrepreneurs credit their success to effective listening skills. Richard Branson frequently quotes, “Effective listening is a skill that underpins all positive human relationships. Spend some time thinking about and developing your listening skills – they are the building blocks of success.”

Listening is different than “Hearing”. Hearing refers to the sounds that enter your ears. It is a physical process that, provided you do not have any hearing problems, happens automatically. Listening, however, requires more than that: it requires focus and concentrated effort, both mental and sometimes physical as well.

Listening means paying attention not only to the story, but how it is told, the use of language and voice, and how the other person uses his or her body. In other words, it means being aware of both verbal and non-verbal messages. Your ability to listen effectively depends on the degree to which you perceive and understand these messages.

Listening can give benefit in our personal life too, it makes us have a greater number of friends and social networks, improved self-esteem and confidence, higher grades at school and in academic work and even better health and general well-being. And studies have shown that, whereas speaking raises blood pressure, attentive listening can bring it down. That’s why listening is important to us.